Blackpink continues to dominate music industry with new album, ‘Kill This Love’
Art by Accolade artist Rachel Kim

It was the first girl group to debut under YG Entertainment in six years after K-pop girl group, 2NE1.

It became the first K-pop girl group to perform at Coachella Valley Music and Arts Festival.

And on April 4, Blackpink released a music video based on its song, “Kill This Love,” which set an all-time record for most views of such a debut medium on YouTube with nearly 50 million views in just 24 hours.

As many K-pop groups, most notably BTS, have climbed up the charts all around the world, Blackpink — a four-member girl group featuring Jennie, Jisoo, Lisa and Rosé — has gradually begun to appeal to a worldwide audience.

The album titled, Kill This Love EP, released the same day as the music video, consists of four songs and a remix of the girls’ 2018 song, “DDU-DU DDU-DU,” from their Square Up album. The title track gives an intense girl-crush vibe, as the ladies in the three minutes and 14 seconds-long video dance and sing in Suicide Squad-inspired clothes.

Though no director is credited, the camera helps each girl shine as it focuses on each person’s powerful and addicting hip-hop moves with flashing lights and props such as a huge bear trap shaped like a heart and trumpets.

Blackpink sings about escaping and “killing” a toxic relationship, with most of the rap and chorus in English to attract a larger audience. Rosé repeatedly sings, “We all commit to love that makes you cry,” and “We’re all making love that kills you inside,” to emphasize the song’s theme of escaping a harmful relationship.

However, because Blackpink is known to rarely release albums or music, fans seem to hype up its music more than it deserves. Its music isn’t innovative or superior to other generic K-pop songs, but it’s still building a cultural presence in the United States because of their beautiful stage presence.

The music video ends with a hardcore dance break and a catchy trumpet, military sound effect. The women are shown standing in the middle with rows of background female dancers supporting them in the back. They chant, “We must kill this love,” while dancing perfectly in sync.

The ladies then face their back toward the camera, “killing” the hardcore choreography. If we’re talking strictly about the video and not the music, it was stunning and each girl had equal time to shine. However, when it comes to Blackpink’s music itself, the song leaves an empty and unsatisfied feeling.

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