Billie Eilish’s disturbing but colorful ‘Bad Guy’ music video makes viewers want to push ‘replay’
Image reprinted with permission from gomoxie.org

Paving the way for other indie pop artists at just 17, Billie Eilish has released “Bad Guy” off her debut album, Where We All Fall Asleep, Where Do We Go? The song is an innovative earworm that employs powerful bass, monotone vocals and a playful melody that oddly mixes together.

Eilish’s “Bad Guy” music video — released a few months ago — is strange, yet intriguing.

Director Dave Meyers (“Me!”) not only incorporates startling imagery that must have been influenced by Eilish herself, but his integration of vibrant and eye-catching colors engages viewers who wonder what they just watched and how they could watch it again. Without a doubt, Meyers crafts a rollercoaster of confusion, disgust and fear in three minutes and 25 seconds that ironically exceeds all expectations.

Before the music begins, the video starts on some child-like banter between Eilish and her brother, Finneas.

“I have taken out my Invisalign, and this is the album.”

Meyers’ integration of Eilish’s conversation captivates viewers in the first 10 seconds and conveys a whimsical mood that the rest of the music video will model.

Additionally, the director’s incorporation of color is impeccable, as seen through the strong mustard, yellow tone contrasting Eilish’s deep blue hair or even more so with Eilish’s white outfit contrasting the red of her nosebleed.

By mixing together such a colorful spectrum, Meyers symbolizes how Eillish’s music video is similar to a palette, consisting of a wide variety of emotions from attraction to horror.

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What do you think of Billie Eilish's music video "Bad Guy"?
What do you think of Billie Eilish's music video "Bad Guy"?
What do you think of Billie Eilish's music video "Bad Guy"?

Furthermore, shots of the singer enthusiastically riding a mini-car down a neighborhood street and frantically rolling around in a red and yellow striped room enriches the unconventional instrumental, both of which reinforce an amusing and playful atmosphere.

One of the most eye-catching scenes occurs when Eillish, wearing a snorkel, stands in front of two water-filled plastic bags, each holding a moving human head. The exotic imagery, which leaves viewers with more questions than answers, is so disgustingly remarkable; an extreme oxymoron.

Meyers finishes strong and makes sure that viewers will remember his video as the last scene abruptly matures into a disturbing image of Eilish sitting atop a half-naked man doing push ups in a dimly lit room with Eilish whispering, “I’m the bad guy,” in an eerie tone.

Such a sudden, disturbing visual complements the throbbing change in bass as the song’s sinister shift in mood catches viewers off guard and leaves them horrified but willing to click the replay button.

Despite the seemingly out of place scenarios and abnormal lyrics, such as “Might seduce your dad type,” Eilish crafts an off-putting, yet engaging mood with her catchy instrumental that, when paired along with Meyers’ cinematography, results in a production that falls between a horror movie and a children’s television program in terms of ambiance.

Now that’s not bad.

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